Adidas Singapore has launched a specially curated merchandise collection ahead of the Standard Chartered Singapore Marathon 2025, scheduled for 6–7 December. This exclusive line blends performance, style and event memory into pieces that runners and supporters will want both for the race and after.
A Collection That Talks to Runners
This year’s collection emphasises adidas’s deep understanding of running culture and the marathon’s place in it. Among the headline items are two standout cotton T-shirts: one featuring the phrase “Pace. Love. Joy.” paired with vibrant icons of a sun, heart and stopwatch; the other titled “Finish Strong,” with imagery of two runners crossing the line alongside the official race logo. These shirts work as lifestyle pieces, wearable long after the race, while still honouring the 2025 event.
Adding a personal touch, adidas is offering customisable vinyl heat-press graphics available during Race Entry Pack Collection at Marina Bay Sands. Runners can pick graphics such as “Go Beyond” – imagery of a runner sprinting past the Singapore Flyer – or “Born to Run,” symbolising the unified spirit of the running community. For many, this turns a standard tee into a keepsake.
PHOTO: ADIDAS SINGAPORE
Accessories That Raise the Game
Beyond graphics and shirts, the collection embraces practical accessories and motivation. Runners who spend SGD 200 or more, including a pair of adidas running shoes, will receive a gift-with-purchase set comprising ombré socks and shoelaces emblazoned with motivational phrases like “FEEL FAST” and “FASTER-FASTEST.” These touches reflect adidas’s emphasis on both performance and inspiration.
Meet the Local Faces of Team adidas
To support the launch, adidas has assembled Team adidas Singapore — five dedicated athletes who live and breathe running and reflect the brand motto “Impossible Is Nothing.” The roster includes Nicholas Rachmadi, Bernice Tan, Najib Mooiz, Raymond Sng and Desmond Ang. They train in adidas gear like the Adizero Boston 13 and switch to the Adizero Adios Pro 4 for race day. Their stories and community presence add authenticity to the campaign.
Why This Collaboration Is Significant
This partnership between adidas and the marathon is more than a sponsorship. As the only World Athletics Gold Label race in Singapore, this marathon already has international status. By introducing an exclusive merchandise collection, adidas deepens its engagement with the running community, offering pieces that link performance gear with memories of the event. For runners, supporters and collectors, this is not just apparel — it’s a gateway to the event’s culture.
From a brand standpoint, the collection helps adidas connect with a wide audience: serious racers, style-driven runners, and even casual supporters. It signals the shift in running culture from strictly performance to lifestyle, showing how gear can transition seamlessly from training to everyday life.
Looking Ahead to Race Day
As the event date approaches, expect to see the collection in selected adidas stores and online. Registration for the marathon categories is open now, training runs are being held in the lead-up, and adidas activations will appear at the Race Entry Pack Collection venue. Runners and fans should keep an eye on adidas Singapore’s channels for drop announcements and behind-the-scenes stories.
Whether you’re lining up at the start line, cheering on friends, or simply marking a moment in your fitness journey, this collection gives you something more than gear. It gives you belonging.
