The Swiss sportswear brand On has officially opened its first flagship store in Singapore, choosing Jewel Changi Airport as the gateway for its Southeast Asia expansion. This opening brings together On’s high-performance running technology with Singapore’s thriving running community, offering locals and visitors a full experience of the brand’s ethos and innovation.
Location and Store Design
Located at Jewel Changi Airport (#02-230/231, 78 Airport Boulevard), the store spans approximately 9,300 square feet across two levels, making it one of the largest running-specialist retail spaces in the city. The architecture and interior design are inspired by Singapore’s skyline and coastline running routes — curving ceilings, natural-tone textures and green accents evoke both motion and calm.
Inside, one of the standout features is the “Magic Wall”: a modular display system that enables customers to discover and try On’s signature running shoes with ease. Interactive pods highlight On’s core technologies such as CloudTec® cushioning, the Speedboard® plate, and upcoming innovations like the LightSpray™ upper.
What You’ll Find In-Store
Level 1 (Performance Zone):
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Hero running models including the Cloudmonster and Cloudrunner.
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On’s training apparel, designed for versatility and movement.
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The debut of the Zendaya × On “ZONE DREAMERS” campaign, showcasing gear that spans sport and street.
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Technology displays that explain On’s engineering in a visual, immersive way.
Level 2 (Lifestyle, Tennis & Trail):
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Lifestyle lines such as the Cloudtilt and Cloud 6, blending performance with everyday wear.
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A dedicated tennis zone featuring gear co-designed with Roger Federer.
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Trail-running collections like the Cloudultra and Cloudrock for outdoor performance.
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A kids’ range, making the store accessible for families and young athletes alike.
Why This Opening Matters
For On, this flagship store signals a deeper commitment to the Asia-Pacific market and to Singapore as a fitness hub. The brand statement “Ignite Human Spirit Through Movement” feels particularly fitting in a nation where running events, clubs and urban outdoor activity have taken off in recent years.
For Singapore, the store adds to the city-state’s growing status as a destination for premium sport-lifestyle retail. It complements the existing portfolio of high-end stores at Jewel Changi Airport, reinforcing its reputation not just as a traveller hub, but as a cutting-edge retail and experience destination.
Community and Experience Beyond Shopping
More than just shopping, the On flagship store aims to host community-driven programmes:
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Weekly group runs and training sessions led by local running coaches.
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Workshops on running form, injury prevention and recovery techniques.
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The launch of the On Run Club Singapore, bringing together runners of all levels for social and performance goals.
These offerings position the store as a hub for movement and connection, not just retail.
Address: Jewel Changi Airport, 78 Airport Boulevard #02-230/231, Singapore 819666
Opening Hours: Daily from 10 AM to 10 PM
