To celebrate the launch of its new Nature Valley Protein Bars in Salted Caramel Nut and Peanut & Chocolate, the world’s number one granola bar brand hosted an exclusive community event at Ally Maxwell Pilates Studio.
The activation brought together content creators and wellness enthusiasts from across Singapore for an energising Pilates class, fuelled by the wholesome new bars. It was a natural fit: the brand’s mission is to “Fuel Real Life” with real ingredients and real energy, and what better way than pairing mindful movement with nourishing snacks.
A Snack Designed for Busy Lifestyles
Each Nature Valley Protein bar is gluten-free, Halal-certified, and packed with 10g of protein and 5g of fibre. That’s 20% of daily protein needs in one satisfying bar, without artificial colours or preservatives. The two new flavours deliver on both taste and nutrition:
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Salted Caramel Nut – peanuts and almonds with a touch of lightly salted caramel.
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Peanut & Chocolate – roasted peanuts and chocolate chips dipped in rich chocolate.
Visible nuts and seeds give each bite Nature Valley’s signature crunch — honest, simple, and satisfying.
Why Pilates?
The Pilates class at Ally Maxwell was more than just a workout. It embodied Nature Valley’s ethos of balance, energy, and living life on the go. Guests got to experience firsthand how the new Protein bars fit seamlessly into active routines — whether as a pre-class snack, a midday boost, or post-workout recovery.
Available Now in Singapore
Nature Valley Protein’s Salted Caramel Nut and Peanut & Chocolate are now available at major supermarkets and retailers across Singapore.
Find out more on naturevalley.sg or follow @naturevalley_sg for updates and activations.
